In keeping with the Holiday season, the Forest Service announced it is uniting with the Ad Council to promote Universal Pictures’ new movie, Dr. Seuss’ The Lorax. At least that’s likely how Universal Pictures’ p.r. department spun the story to its board. The Forest Service says that Universal Pictures is promoting forests to kids. [BTW, I’ve got four teens in the house; they know about forests. They would just rather not have much of anything to do with them.]
My guess is that the Forest Service’s bold partnership will attract the interest of House Majority Leader Eric Cantor who wants to cut-off funding for the Forest Service’s public education programs because they are too green.
It would not be the first time pro-logging interests tried to ban the Lorax.